The Yeşilay Midnight Half Marathon is an inclusive sports organization that appeals to a wide age range. It caters not only to professional runners but also to amateur athletes who embrace a healthy lifestyle and individuals from diverse age groups.

In addition to regular runners, there is a wide audience interested in fitness, cycling, walking, and various other sports disciplines. Yeşilay's vision for healthy living and the fight against addiction aligns strongly with the values of the participants.

The vast majority of the athletes participating in the race consist of individuals who actively use social media platforms. This situation increases the digital visibility of the event while creating a significant campaign opportunity for sponsor brands.

Individuals who engage in sports in their daily lives, participate in outdoor activities, and follow cultural and sporting events organized in the city constitute the core participant profile of this marathon.

University students, recent graduates, and young professionals show heavy participation in such events to experience sports within their social lives. The midnight concept and event atmosphere make the activity even more attractive for the younger demographic.

Running clubs from different cities across Turkey, sports communities, and individual sports enthusiasts come together for this event. In addition to experienced runners, athletes participating in an organization for the first time are also among the target audience of the event.